A new report from Nesta uncovers the food categories that could be promising targets for reformulation and identifies the main barriers and opportunities of reformulation for industry and policymakers.
Nesta conducted mixed methods research that included interviews with industry and public health stakeholders alongside analysis of in-home food and drink purchases for over 29,000 households in Great Britain.
Report findings suggest that it could be possible to remove 38 calories per person, per day (the equivalent of 1 billion calories across the whole UK population) from diets if the food categories that contribute most to calorie consumption were reformulated to reduce their calorie content by 10%.